Managing Online Reputation

Managing Online Reputation

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CHARLIE POWNALL
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Book Title: Managing Online Reputation /P
ISBN: 9781137382290
By Author(s):CHARLIE POWNALL
By Publisher:SPRINGER NATURE
Format:PB

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.