Book Title: Scenario Planning - Revised And Updated (Only Copy)
ISBN: 9780230579194
By Author(s):M. Lindgren; H. Bandhold
By Publisher:SPRINGER NATURE
Format:HC
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.